Can blockchain make video streaming fairer? This mission constructing on Theta thinks so

by Cryptospacey

Right this moment, the back-end of video streaming is commonly opaque for content material creators, together with how income is shared; how lengthy it takes for creators to obtain compensation, and precisely how profitable a bit of content material has been.

The issue with creating video content material

Because the main video streaming platform, YouTube performs a couple of billion movies every day. Each hour, 500 hours of latest content material is uploaded. It has greater than 26.6 million paying subscribers, and its whole add income for 2021 is $8.6 billion.

Video streaming is the spine of TikTok, Instagram, Twitch, and plenty of different platforms. It has turn out to be a strong enterprise for a lot of; nevertheless, its funds stay problematic. There aren’t any trade requirements for income sharing fashions. Every platform is free to set its personal guidelines whereas being as ambiguous as they please.

For instance, Fb takes a forty five% lower from the advert income generated from one content material. It splits the remaining 55% amongst the content material creator and creators of content material that seems as advised. Dispersion of this 55% just isn’t clear and never correctly tracked.

As of the top of 2021, there are 50 million content material creators who’re dealing with the identical drawback. Stressing the severity of the difficulty, the founding father of Nextfund, John Lemp, said:

“Content material creators want a revolution to take management again from the platforms that successfully personal their livelihood. The blockchain allows radical transparency, and that transparency will degree the taking part in discipline for content material suppliers to take again management. I consider the Replay protocol will be the spine of that revolution.”

Replay’s purpose is to offer transparency and management for the content material creators. The protocol is designed to present whole visibility into content material efficiency. All content material viewership is recorded and powered by sensible contracts on a distributed ledger. Because of this, content material creators can safe real-time funds as content material is consumed.

For the content material distributors like YouTube, Replay permits operators to streamline their duties and compensate content material suppliers in real-time, which eliminates the necessity for handbook record-keeping and compensation. By simplifying income sharing and efficiency monitoring, Replay goals at establishing a “universal-meter” to profit either side.

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