Binance provides the GRAMMYS feather to its cap of partnerships

by Cryptospacey

Binance introduced on April 1 that it has signed a partnership settlement with the Recording Academy to grow to be the primary cryptocurrency trade companion of the sixty fourth GRAMMY Awards.

The award ceremony is slated for April third. Binance will even act as a companion for GRAMMY® Week occasions, together with the inaugural Recording Academy Honors celebration, in accordance with the announcement.

“Beginning with the GRAMMYs, we’re excited to work along with the Recording Academy to convey recent new experiences powered by blockchain and all the nice issues Web3 expertise can convey to leisure.”

Binance co-founder Yi He stated concerning the partnership. The world’s largest crypto trade by buying and selling quantity added that additional particulars of the partnership will likely be introduced someday sooner or later. It’s seemingly that the corporate will launch extra info as soon as the occasion begins.

In the meantime, Recording Academy Co-President Panos A. Panay stated the crypto trade was the “good companion” for the group to additional its targets of empowering folks concerned within the music trade world wide.

Aggressive Advertising and marketing

Binance and varied different crypto exchanges have been on the warpath of selling in current months, signing partnership and sponsorship offers value thousands and thousands of {dollars} throughout the globe.

Binance specifically has been focusing on a number of industries to push its model to a wider viewers. The GRAMMYS are the second music-related group the corporate has entered right into a partnership with. In February, the crypto trade sponsored the seventh season of Nigerian Idol.

A number of days earlier, the corporate bought a $200 million stake in Forbes journal to get two of the seats on Forbes’ board of administrators, which totals 9 folks.

Binance intends to make use of all these completely different partnerships to create an internet via which it could join all these completely different industries to crypto. Binance CEO Changpeng Zhao lately stated its technique is about “making the crypto trade greater.”

Sports activities sponsorships

Binance has additionally been pushing into the sports activities trade, particularly via soccer which is the preferred sport on the earth, in an try to succeed in the billions-strong fanbase. The corporate lately signed an settlement to sponsor the Argentine Soccer Affiliation and assist it challenge a fan token.

In January 2022, the crypto trade signed a deal to grow to be the official sponsor for the Africa Cup of Nations 2021. In the meantime, world-renowned soccer membership FC Barcelona tweeted in the identical month that Binance was the principle candidate to grow to be the following predominant sponsor of its shirt, having helped the membership create a fan token beforehand.

Nevertheless, on the finish of February FC Barcelona rejected Binance’s supply, citing a insecurity within the crypto sector.

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